Tuesday, November 8, 2022

Turned In My First AWAI Copywriting Assignment And Learned A Few Things About Copywriting Today...

 I turned in the exercise from Lesson One today and got some great feedback.

First, the content was great, and beyond what they usually receive. 

Second, I need to use a simple font like Calibri or Helvetica. (I chose Calibri)

Third, I need to keep my paragraphs to three lines or less.

Fourth, I need to make sure that LibreOffice is set to use single space for everything, because ad copy needs to be kept very tight due to space constraints online. (Especially given how much traffic comes in from mobile devices now.)

Beyond the assignment, I learned that good copy has a strong call to action, and that there are four stages to a copy campaign:

  • Awareness (Make Prospective Customers aware of the product or brand and call to learn more)
  • Prepare for sale (Educate Prospects on the benefits of the product and call to action)
  • Actual Sale (Copy for the sales cart or checkout)
  • Retention (Keep the Customer satisfied and returning for repeat sales)
This is the core of good ad copy. Everything else is really about how to achieve these goals.

All the best,


Monday, November 7, 2022

A Brief Update On This Blog - And Change Planted As A Seed For The Future...

 Long, long ago I had an idea that I could help small businesses by writing for them. I had no idea how, but I knew I was good at writing poetry, and I felt deeply that my writing could make an impact.

Fast forward to now, and I'm learning the deep art of writing ad copy.

The change you're seeing is me finally finding the seeds of a vision I had no idea how to plant all those years ago.



100 Words On What My Vision Of What The Well-Paid Copywriter's Life Looks Like To Me...

 At this moment, I'm not entirely sure what my "writer's life" looks like, but I have a very good idea of what it doesn't look like. It does not include being "on call," and it definitely doesn't include working holidays, or after 10:00 PM.

I do see my writer's life including being dedicated to delivering top-quality copy to my clients, and being able to do so from anywhere with a quiet space and a solid Internet connection.

I also envision not having to be worried about whether I can afford to pay the bills in any given month. I expect to be fairly compensated for my time and skills.

I also like the idea of researching many different industries in order to help my clients succeed. I love, love, love learning new things, especially science and technology.

I also suspect holidays will be a lot more fun, as I won't be working then.

Last, and definitely not least, I would love to be helping local businesses and charities succeed and help the local community be more prosperous and happy.

Ok, that's more than a hundred words, but it gets across what I'm currently seeing from the outside. Maybe from the inside a bit as well.